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Social Gif
Speaking to millennial and younger demos in creative. (Sugarbang Media)
Social Graphic
Speaking to millennial and younger demos in creative. (Sugarbang Media)
Social Gif
Speaking to millennial and younger demos in creative. (Sugarbang Media)
THE SHALLOWS:
"Talk the talk"
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Sony Pictures
Home Entertainment
Based on our social auditing and our intent to consume research of the theatrical campaign of THE SHALLOWS, we targeted younger demographic on our digital and social campaign. In speaking to this demo, we incorporated the voice of the demo with such terms as "AF", "OMFG", "Hangry", etc. which lead to above benchmark social engagement.
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THE SHALLOWS went on to over-perform internal digital sales forecast goals.
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CLICK IMAGES FOR FURTHER DETAIL
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For more visit THE SHALLOWS on social:
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