OUTLANDER: Talent Integrations
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Sony Pictures
Home Entertainment
OUTLANDER: The best-selling book series by Diana Gabaldon was brought to life on the Starz network in 2014 and it quickly gained a rabid online fanbase. When it came time to release the Blu-ray and DVD of Outlander, the strategy was obvious: to bring together the fans and the talent to create amazing social content.
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For Season One, we brought in the SoCal Outlander fan club to interview them on camera to see what they thought of the Season One Packaging. What they did not know was that the star of the show, Sam Heughan was hiding around the corner to surprise the rabid fans. The video garnered over 1.5MM paid and organic social video views across Facebook and Youtube.
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When the Holidays rolled around, SPHE released a Season One exclusive gift set in which we then had Sam un-box the content in the gift set which made again for engaging social content.
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