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Jumanji: The Next Level Social Media Campaign
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Sony Pictures
Home Entertainment
When digging into our social insights from the Jumanji: The Next Level theatrical campaign we learned that 1.) There is a heavy cross-over with Marvel fans 2.) Looping Meme Content overperformed on Paid social and 3.) a particular movie quote really overperformed.
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To capitalize on these key insights we created the following content:
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1.) A Marvel style mock "Ruby Roundhouse" spin-off trailer which crossed 1.5MM video views.
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2.) A suite of comedic situational Memes throughout our paid and organic social campaign which created engagement rates above our benchmarks.
3.) Created a youth focused music creative piece which was a top performer in our paid and organic social campaign.
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Jumanji Social:
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