"JOIN THE SAUSAGE PARTY" 360 CAMPAIGN
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Sony Pictures
Home Entertainment
In October 2016, Sony Pictures Home Entertainment’s Digital Marketing, Paid Media and Publicity teams came together to create a 360 mock-political campaign bringing some comic relief to the heavy controversial United States Presidential Election of 2016 in order to promote the Seth Rogen raunchy animated comedy movie on Blu-ray and Digital.
The campaign was deemed a huge success as it surpassed internal social reach, engagement and video view benchmarks as well as over performing against our competitive title set in the SAUSAGE PARTY release schedule.
SAUSAGE PARTY went on to be SPHE’s highest performing products (Digital and Physical) as well as winning iTunes pick for “Best Comedy of the Year” in their “Best of 2016″ series”.
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For more visit SAUSAGE PARTY on social:
Snap Ad Endcard for Paid Snapchat Campaign (Tao Creative)
"Join the Sausage Party" Social Creative (Tao Creative)
"Join the Sausage Party" Propaganda Poster (Poster Posse)
