TheDailyBugle.net
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Sony Pictures
Home Entertainment
During our social listening research for our campaign, we found an endemic fan site that created an in-world experiential news site for the Daily Bugle which exists in the Marvel Cinematic Universe. So we thought we would take this to the next level since we already owned the official url www.thedailybugle.net
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In accordance with our Blu-ray release of Spider-Man: Far From Home, we launched the official fictitious in-world news site that takes news stories and launches them across the site it self as well as accompanying social content on official profiles.
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The site launch got a lot of press pick up and quickly received 500K site visits in our campaign, racked up Millions of video views as well as generating ~100K Social followers across the social profiles. TheDailyBugle.net will also be utilized for future projects to come in the universe.
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